Chapter 1056

Compared to those mass-produced artists, these people under Theda’s management had been trained for years. They were different from those who debuted just because of their looks. These people were versatile and unique in their own ways.

Randy mumbled, “I’ve tried my best, but every time we fight back, they come up with something new. The advertisers we worked with before saw the momentum behind their publicity. Plus, their new talents were cheaper, so they all switched sides. Our ad revenue has dropped significantly. Even our commercial street has to feature ads for those Buchan artists. It’s like quenching a thirst with poison.”

Erica chimed in, “This is the least we can do. Their artists are riding the tide. It makes sense that advertisers would go for them. We can’t just tell people not to run ads for them.”

Debra nodded. “Advertisers choose who’s trending. And those newcomers are popular and affordable. Michael is better but beyond the average advertisers’ reach.”

Erica got anxious. “So what now? We can’t just ask Michael to lower his price, right? That would undermine his commercial value.”

Theda had played a smart game to corner them. They had trainees from the Potter Group, but Theda had counterparts. The public always favored new faces. With so many versatile artists flooding the market, it had a big impact on the McKinney Group.

“Theda must have realized that showbiz is the most important link in our business chain. That’s where she’s swooping in. If our artists lose their popularity, their commercial value will plummet.”

Debra noticed Michael’s silence and asked, “Michael, do you have a plan?”

All eyes turned to him. He replied, “I don’t know much about business stuff. I’m just an actor. There are a lot of unspoken rules in the entertainment industry. Well, some of Theda’s artists are quite popular lately, and others are benefiting from the hype. But I’ve checked their schedules. They’re working 365 days a year, with no breaks.”

“You mean…”

“I mean, even though Theda made them popular, they’re human and not machines. They’re getting less than three hours of sleep a day. The marketing push is way too intense. They’re doing high-intensity workouts and smiling in front of cameras every day. At this rate, they’ll break down in less than two months.”

Randy was shocked. “That’s brutal!”

Erica was confused. “But Theda isn’t stupid. She must know the outcome. Why is she still doing this?”