Chapter 442
The mini dramas were officially launched, first appearing on Zappy. At first, nobody cared–even if they scrolled past, they treated it like a random two- or three-minute clip, watched it, and then forgot about it.
But then, something felt off. The show was highly addictive–viewers often moved straight from one episode to the next. The most frustrating part came around episode 20 or 30, when it abruptly cut off. To continue, they had to pay a few dollars per episode. With 20 to 30 new episodes released weekly, the cost added up to just a couple of dollars a day, and naturally, people paid.
“Great news! Zappy’s data shows that users are increasingly engaged with mini dramas these days,” one of the team members reported.
“Related searches have surged to the top position, completely outpacing the second-place keyword,” another person excitedly noted.
“It seems that mini dramas are about to spark a whole new trend,” added someone else.
“Zappy’s latest revenue report is here–earnings from mini dramas, which include both in-app purchases and ads, have already outdone every other category on the platform, ranking just below the shopping section!” someone exclaimed.
The revenue from mini dramas wasn’t impressive yet, but the market was still in its early stages of development. For now, it was mainly Kurtis and Aubree driving things forward, with only a few savvy early adopters joining in. Overall, the market remained small.
Even in its early days, mini dramas had already risen to the number two spot on the platform, surpassing every other category. That alone was a clear sign of tremendous potential.
Aubree suggested, “Let’s boost traffic for mini dramas and start editing some of the best scenes into promotional clips for advertising.”
“Also, it’s time to start prepping our free mini drama platform, GemX,” she added. Aubree had seen it coming all along–she knew this wasn’t even the peak. The real explosion, she believed, was still to come.
[Shocking! The surge of mini dramas–An actor reveals he started as an extra, but after appearing in one mini drama, he drove away in a Porsche.]
[A mini drama director shares insights: With a budget of only a few hundred thousand dollars, each episode can generate millions of dollars in daily revenue.]
[Experts suggest that mini dramas could be the next significant trend in the entertainment industry.]
News about mini dramas was creating a significant buzz in the industry, and more people were beginning to recognize the substantial profits to be made–serious money, and plenty of it.
An increasing number of entertainment platforms had begun openly requesting mini-drama scripts. At the same time, a wave of studios and websites had emerged, focused on analyzing mini dramas and mentoring new writers in the industry. As mini dramas grew in popularity, Kurtis, recognized as the pioneer of the trend, was interviewed by reporters.
“No, I wasn’t the one who initiated it. I was merely assisting,” Kurtis responded.
“Who was it? I think everyone knows her name–Aubree Miller,” he said.
“Certainly, we faced challenges. When we approached video platforms to negotiate rights sales, all of them rejected us–every single one. Ultimately, the only agreement we reached was with Manchotech,” Kurtis explained.
“Are those news stories real or fake? They’re real. The cost of a short drama usually does not exceed 300 thousand dollars. Still, it’s common to earn several million dollars after it airs, sometimes even over 40 million dollars,” he continued.
Once again, Aubree’s name was everywhere. Unlike GrabCheap, which was a massive project taking years to develop with top industry leaders collaborating, and whose impressive profits were already noteworthy, what was even more remarkable was her ability to revitalize the entire industry.
The mini-drama boom didn’t just make waves on its own–it energized the entire entertainment sector, injecting it with fresh vitality.
After acquiring the rights to the mini drama, Manchotech Group was utterly astonished. What began as a casual purchase for a few hundred thousand dollars ended up generating returns hundreds of times greater. Though the investment seemed modest at first, the gap between their initial outlay and the massive earnings was genuinely remarkable.
As Dmytro listened to the head of Manchotech Video continue to praise Aubree without pause, he couldn’t shake the thought, ‘What a capable woman she is!’
Meanwhile, Aubree wasn’t just idly waiting. At a time when all mini dramas required a subscription advantage, she utilized her exclusive copyright to launch the very first free mini drama platform–GemX.