Chapter 1885: Outstanding Sales
Eight days before the wedding, Flora Verba Group announced the impending sale of its third product batch on its official website and major e-commerce platforms. The promotional poster, featuring the number three hundred thousand, generated considerable excitement, creating a market frenzy.
The second batch had already garnered significant popularity among consumers in top-tier cities. Anticipation for this new batch was high, fueled by positive reviews and the promise of three hundred thousand units. Roxanne, heeding Elektra's advice, preemptively launched the products, anticipating competition from a rival luxury brand launching its own product in two days. Industry experts predicted Flora Verba Group would sell out its entire stock within three days, citing the company's expanding franchise network and robust online presence. Success with this batch would solidify Flora Verba Group's position in the cosmeceutical industry, a prospect made even brighter by the company's burgeoning market value, exceeding forty billion. Elektra had even received a five-billion-dollar offer for ten percent of the company's shares, an offer she declined, confident in the impending success.
At ten a.m., Roxanne monitored the online countdown. Upon launch, thirty thousand units sold out on one platform instantly, followed by another thirty thousand within thirty seconds on a different platform. Across the country, over three hundred franchise stores reported sales ranging from one hundred to five hundred units on the first day alone. Long queues formed outside each store, culminating in scenes of unprecedented demand, particularly at the Horington flagship store, which serviced nearly six hundred customers simultaneously.
Elektra, witnessing the frenzy, filmed the scene and sent it to Roxanne, while simultaneously receiving frantic calls from franchise stores requesting more stock. "Look at this, Roxanne! Those three hundred thousand units will be gone in no time!" Elektra's voice message exclaimed.
Roxanne, overwhelmed by the footage, exclaimed, "I can't believe how fast a good product sells! At this rate, we'll sell out all three hundred thousand units within three days! We need to increase production!"
Linda, beside Roxanne, explained, "Dr. Jarvis, we're in the age of social media. Consumer and influencer reviews online are hugely impactful, making word-of-mouth marketing incredibly effective."
Roxanne agreed, adding, "And Ms. Lane's marketing prowess is undeniable." Roxanne felt vindicated in her decision to follow Elektra's business plan.
All one hundred thousand units allocated to online platforms, including smaller platforms, sold out within fifteen minutes. The platforms themselves were surprised by the unprecedented traffic; their initial expectations were far lower, yet they reaped significant profits.
The day's sales were extraordinary. Flora Verba Group's official website reported over one hundred and sixty thousand units sold—both online and in-store—generating four hundred million in revenue. That night, foreign cosmetic companies convened emergency meetings to strategize their responses.